Measure of Music

What Is It?

Measure of Music started as a three day weekend program to give music industry hopefuls & industry career changers a crash course (and a finished project!) in music & data with some of the most influencial people and companies driving the democratization of music data around the world.

What's Next?

We don't know everything yet but we hope you stick around to find out! Subscribe to our newsletter below and come hang out with us on Slack.

February 2021 Event Recap

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The first Measure of Music Event took place from February 26-28 with 68 participants, 28 speakers, 18 judges, 26 volunteers & mentors and 915 spectators. Project participants watch 12 talks & panels while having just 48 hours to put together a music data project that they presented to the judges and their peers with the help of mentors and volunteers throughout the weekend and data, project ideas (and prizes!) provided by sponsors.

Presentations included focused on A&R and artist development with presentations about collaborations, emerging artists like Joy Oladokun and badly, plus much more; Market & export analysis with presentations on Afrobeats, Amapiano, Nigeria and Spain, plus more and Live & Platform analysis with topics covering livestreaming, touring, and memories and mood.

Our winning team presented on Live Streaming while second place team discussed tracking music trends through cities and the third place team created a marketing plan on artist Joy Oladokun.

Speakers and participants were majority-minority in both gender and race and when combining judges, volunteers & mentors represented 21 countries across 12 timezones and an age range spanning 30+ years. Contributors came from major music and tech companies across the world while participants ranged from those with little to no tech experience to people that have worked in the field for years.

About the Founder

Hey, I’m Christine Osazuwa.

I’m a first generation Nigerian American living in London as an immigrant working at a major label in music, marketing & data.

I started this because I get dozens of messages every week—from people wanting to do the same, people that never knew jobs like that existed and most importantly, people that have never seen someone that looked like themselves doing it.
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